Welcome

Presenting the latest E-Zine of ConQuest!!

We thank all the contributors for the overwhelming response to our magazine and for their insightful views on industry trends that impact today’s globalized businesses. It is a testimony to your enthusiasm that ConQuest has been scaling new heights.

In this edition, we are proud to present an Expert Talk with Mr.Krishna Mehta - Co-Founder and Principal at Jigyasa Analytics (formerly Thinkalytics).The last edition of Conquest, on one hand looked into the coming of Starbucks to India and the probable strategies that can be adopted, while discussing the emerging yatching industry in India on the other hand.With this edition we hope to further the awareness of our readers on how The Big Indian Fat Weddings have helped create an emerging industry in India along with some insights on how innovative marketing campaigns like ZooZoo commercials helped Vodafone improve it's revenues from VAS.

We hope that this endeavour provides an enriching knowledge experience; looking forward to your valuable contribution and suggestions.

Keep ConQuesting !!

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Expert Talk

30 Jan 2012
Mr. Krishna Mehta
Co-Founder and Principal at Jigyasa Analytics

Mr. Krishna Mehta is Co-Founder and Principal at Jigyasa Analytics (formerly Thinkalytics). Mr. Krishna Mehta prior to this had been VP and Head of Methodology at EXL Decision Analytics (Formerly Inductis). He has a diverse experience in several industries including retail, credit Card, insurance, banking, transportation, telecom, publishing and utilities.

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More Articles

Featured Articles

Motivating Employees in PSU's
By Ruchi Batra of MDI

Analysis of Indian Wedding Planning Industry
By Rajesh Kumar of IIM Lucknow

Indian Textile and Apparel Industry
By Santosh Kumar of NITIE Mumbai

Impact of the ZooZoo commercials for Value Added Services
By Arnab Moitra of IMI

Operations Management for Sustainability
By Gopinath K of IIM Kozhikode

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